{"id":58,"date":"2026-10-13T13:36:25","date_gmt":"2026-10-13T13:36:25","guid":{"rendered":"https:\/\/staging.netracom.de\/?page_id=58"},"modified":"2026-10-13T13:36:25","modified_gmt":"2026-10-13T13:36:25","slug":"seo-vs-online-marketing","status":"publish","type":"page","link":"https:\/\/staging.netracom.de\/?page_id=58","title":{"rendered":"SEO vs. Online-Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"58\" class=\"elementor elementor-58\" data-elementor-post-type=\"page\">\n\t\t\t\t<section class=\"elementor-element elementor-element-6d71bbf9 e-con e-atomic-element e-flexbox-base e-default-section nc-pagehero \" data-id=\"6d71bbf9\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6d71bbf9\" data-e-type=\"e-flexbox\" data-id=\"6d71bbf9\">\n    <div class=\"elementor-element elementor-element-5c5b3dca e-con e-atomic-element e-flexbox-base e-default-div nc-hero-text \" data-id=\"5c5b3dca\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5c5b3dca\" data-e-type=\"e-flexbox\" data-id=\"5c5b3dca\">\n    \t\t\t<p class=\"nc-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"37f87881\" data-e-type=\"widget\" data-id=\"37f87881\">Online-Marketing \u00b7 Grundlagen<\/p>\n\t\t\t\t\t<h1 data-interaction-id=\"13a8fa33\" class=\"nc-h1 e-heading-base e-default-h1\" data-e-type=\"widget\" data-id=\"13a8fa33\">SEO vs. Online-Marketing.<\/h1>\n\t\t\t\t\t<p class=\"nc-lead e-paragraph-base e-default-p\" data-interaction-id=\"fc53fdb\" data-e-type=\"widget\" data-id=\"fc53fdb\">Was ist eigentlich der Unterschied zwischen Suchmaschinenoptimierung und Online-Marketing? Kurz gesagt: SEO ist ein Teilgebiet des Online-Marketings.<\/p>\n\t\t\n<\/div>\n\n<\/section>\n<div class=\"elementor-element elementor-element-ffe494f e-con e-atomic-element e-flexbox-base e-default-div nc-section nc-section-white \" data-id=\"ffe494f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ffe494f\" data-e-type=\"e-flexbox\" data-id=\"ffe494f\">\n    <div class=\"elementor-element elementor-element-5a18839f e-con e-atomic-element e-flexbox-base e-default-div nc-wrap \" data-id=\"5a18839f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5a18839f\" data-e-type=\"e-flexbox\" data-id=\"5a18839f\">\n    <div class=\"elementor-element elementor-element-6675e606 e-con e-atomic-element e-grid-base e-default-div nc-grid-2 e-668ef477-f8c5 \" data-id=\"6675e606\" data-element_type=\"e-grid\" data-e-type=\"e-grid\" data-interaction-id=\"6675e606\" data-e-type=\"e-grid\" data-id=\"6675e606\">\n    <div class=\"elementor-element elementor-element-721cdbaa e-con e-atomic-element e-flexbox-base e-default-div nc-card e-7fa19e95-312e \" data-id=\"721cdbaa\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"721cdbaa\" data-e-type=\"e-flexbox\" data-id=\"721cdbaa\">\n    \t\t\t<p class=\"nc-eyebrow e-paragraph-base e-default-p\" data-interaction-id=\"df09c5e\" data-e-type=\"widget\" data-id=\"df09c5e\">Einzelne Ma\u00dfnahmen<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"3530bfa6\" class=\"nc-h2 e-6f4a3e59-6835 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"3530bfa6\">SEO<\/h2>\n\t\t\t\t\t<p class=\"nc-lead e-paragraph-base e-default-p\" data-interaction-id=\"4a374bf8\" data-e-type=\"widget\" data-id=\"4a374bf8\">Alle technischen und redaktionellen \u00c4nderungen an einer Internetseite, um das Ranking in der organischen \u2013 also nicht kommerziellen \u2013 Suche zu verbessern.<\/p>\n\t\t\t\t\t<p class=\"nc-textlink e-paragraph-base e-default-p\" data-interaction-id=\"68bb2761\" data-e-type=\"widget\" data-id=\"68bb2761\"><a href=\"https:\/\/staging.netracom.de\/?page_id=49\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tZur Suchmaschinenoptimierung \u2192\n\t<\/a><\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5d8c25aa e-con e-atomic-element e-flexbox-base e-default-div nc-card e-7857d457-aa6e \" data-id=\"5d8c25aa\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5d8c25aa\" data-e-type=\"e-flexbox\" data-id=\"5d8c25aa\">\n    \t\t\t<p class=\"nc-eyebrow nc-accent e-paragraph-base e-default-p\" data-interaction-id=\"3e7e2d\" data-e-type=\"widget\" data-id=\"3e7e2d\">Ein st\u00e4ndiger Prozess<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"64acb9f0\" class=\"nc-h2 e-362d4f65-df3b e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"64acb9f0\">Online-Marketing<\/h2>\n\t\t\t\t\t<p class=\"nc-lead e-6ee20e9e-268b e-paragraph-base e-default-p\" data-interaction-id=\"3dfbeb1f\" data-e-type=\"widget\" data-id=\"3dfbeb1f\">Die strategische Ausrichtung einer Internetseite: Wettbewerber, Themen, Keyword-Set und KPIs \u2013 und die langfristige Beobachtung der Sichtbarkeit.<\/p>\n\t\t\t\t\t<p class=\"nc-textlink e-50ef6c60-e779 e-paragraph-base e-default-p\" data-interaction-id=\"1d4967e0\" data-e-type=\"widget\" data-id=\"1d4967e0\"><a href=\"https:\/\/staging.netracom.de\/?page_id=51\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tZum Online-Marketing \u2192\n\t<\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n<article class=\"elementor-element elementor-element-1f0555 e-con e-atomic-element e-flexbox-base e-default-article nc-section \" data-id=\"1f0555\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1f0555\" data-e-type=\"e-flexbox\" data-id=\"1f0555\">\n    <div class=\"elementor-element elementor-element-40ae0130 e-con e-atomic-element e-flexbox-base e-default-div nc-prose e-76b2a642-cf4a \" data-id=\"40ae0130\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"40ae0130\" data-e-type=\"e-flexbox\" data-id=\"40ae0130\">\n    \t\t\t<h2 data-interaction-id=\"24ea8eeb\" class=\"nc-article-h2 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"24ea8eeb\">Suchmaschinenoptimierung (SEO)<\/h2>\n\t\t\t\t\t<p class=\"nc-article-p e-paragraph-base e-default-p\" data-interaction-id=\"484400f8\" data-e-type=\"widget\" data-id=\"484400f8\">SEO (engl. Search Engine Optimization) umfasst alle technischen und redaktionellen \u00c4nderungen an einer Internetseite, die das Ranking in der organischen Suche verbessern. Diese Ma\u00dfnahmen k\u00f6nnen sehr vielf\u00e4ltig sein \u2013 die wichtigsten erl\u00e4utern wir auf unserer Seite zur Suchmaschinenoptimierung.<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"30318bee\" class=\"nc-article-h2 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"30318bee\">Online-Marketing<\/h2>\n\t\t\t\t\t<p class=\"nc-article-p e-paragraph-base e-default-p\" data-interaction-id=\"490d535e\" data-e-type=\"widget\" data-id=\"490d535e\">Online-Marketing beinhaltet die strategische Ausrichtung einer Internetseite. Dazu geh\u00f6ren die Betrachtung der wichtigsten Wettbewerber und die Festlegung sogenannter KPIs. Zun\u00e4chst wird bestimmt, welche Themen die Seite behandelt. Daraus ergibt sich ein Keyword-Set, unter dem potenzielle Besucher die passenden Seiten Ihres Auftritts in einer Suchmaschine finden.<\/p>\n\t\t\t\t\t<p class=\"nc-article-p e-paragraph-base e-default-p\" data-interaction-id=\"72c3328d\" data-e-type=\"widget\" data-id=\"72c3328d\">Online-Marketing bedeutet aber auch, zu beobachten, wie sich die Sichtbarkeit Ihrer Internetseite \u00fcber einen l\u00e4ngeren Zeitraum entwickelt \u2013 um durch geeignete Ma\u00dfnahmen wie SEO die Sichtbarkeit zu erh\u00f6hen und den Markterfolg dauerhaft zu steigern.<\/p>\n\t\t<div class=\"elementor-element elementor-element-2572a3f9 e-con e-atomic-element e-flexbox-base e-default-div nc-callout e-61e72d74-3f5c \" data-id=\"2572a3f9\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2572a3f9\" data-e-type=\"e-flexbox\" data-id=\"2572a3f9\">\n    \t\t\t<p class=\"nc-eyebrow nc-accent e-paragraph-base e-default-p\" data-interaction-id=\"5034f5b4\" data-e-type=\"widget\" data-id=\"5034f5b4\">Kurz gesagt<\/p>\n\t\t\t\t\t<p class=\"nc-on-dark e-4feb2a5e-5929 e-paragraph-base e-default-p\" data-interaction-id=\"738fc421\" data-e-type=\"widget\" data-id=\"738fc421\">Online-Marketing ist ein immerw\u00e4hrender Prozess. SEO sind einzelne Ma\u00dfnahmen, die diesen Prozess unterst\u00fctzen.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-ecc464d e-con e-atomic-element e-flexbox-base e-default-div e-5a744b65-5655 \" data-id=\"ecc464d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ecc464d\" data-e-type=\"e-flexbox\" data-id=\"ecc464d\">\n    \t\t\t<p class=\"nc-textlink e-paragraph-base e-default-p\" data-interaction-id=\"73f8ea1e\" data-e-type=\"widget\" data-id=\"73f8ea1e\"><a href=\"https:\/\/staging.netracom.de\/?page_id=49\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\t\u2192 Suchmaschinenoptimierung\n\t<\/a><\/p>\n\t\t\t\t\t<p class=\"nc-textlink e-paragraph-base e-default-p\" data-interaction-id=\"5f52fe4\" data-e-type=\"widget\" data-id=\"5f52fe4\"><a href=\"https:\/\/staging.netracom.de\/?page_id=51\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\t\u2192 Online-Marketing\n\t<\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/article>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Online-Marketing \u00b7 Grundlagen SEO vs. Online-Marketing. Was ist eigentlich der Unterschied zwischen Suchmaschinenoptimierung und Online-Marketing? Kurz gesagt: SEO ist ein Teilgebiet des Online-Marketings. Einzelne Ma\u00dfnahmen SEO Alle technischen und redaktionellen \u00c4nderungen an einer Internetseite, um das Ranking in der organischen \u2013 also nicht kommerziellen \u2013 Suche zu verbessern. Zur Suchmaschinenoptimierung \u2192 Ein st\u00e4ndiger Prozess Online-Marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-58","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/staging.netracom.de\/index.php?rest_route=\/wp\/v2\/pages\/58","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.netracom.de\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/staging.netracom.de\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/staging.netracom.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.netracom.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58"}],"version-history":[{"count":2,"href":"https:\/\/staging.netracom.de\/index.php?rest_route=\/wp\/v2\/pages\/58\/revisions"}],"predecessor-version":[{"id":152,"href":"https:\/\/staging.netracom.de\/index.php?rest_route=\/wp\/v2\/pages\/58\/revisions\/152"}],"wp:attachment":[{"href":"https:\/\/staging.netracom.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}